![]() Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.After viewing each listing, respondents were instructed to rate their interest in booking a reservation.These cookies are necessary for the website to function and cannot be switched off in. The information does not usually directly identify you, but it can give you a more personalised web experience. Note: Presentation of alternate listings were randomized evenly and consistently throughout the field. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to.1 listing with a virtual tour + 1 listing without a virtual tour.1 hotel listing + 1 restaurant listing and.Respondents were asked to view one of the different versions for each business (in a randomized order).Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).Ĭollected between July 21st and August 2nd, 2015.
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